AT&T TV is an OTT offering that includes Live TV, On Demand and Cloud DVR. We have taken user feedback, advancements in technology and market demand to evolve the current AT&T TV app. As a UX director on this project I lead a team in LA and Sydney creating UI and UX for multiple platforms. We worked with development spread across the globe. I also negotiate design and performance deltas that arise from hardware limitations, timelines and budgets. I worked closely with Product, Development, Motion, Research and Copy to produce the highest quality product.