Amazon Halo
How do we take the hard out of health?
Amazon HALO is a health and wellness product designed to help our customers take the hard out of health. Using Computer Vision and AI driven training our workouts modify weekly based on user performance. I manage a team of UX designers creating app based and wearable fitness tracking products. I partner with Engineering, Product and Brand to help create Amazon’s future health products. My team innovated new ideas as well as conducted research to improve the existing feature set. I negotiate future roadmaps and deliverables while continuously delivering UX, UI and copy for current in market HALO products.
The Challenge
How do we make sustainable healthy changes in our customers lives.
The What
Create a work out route to reach an attainable fitness goal that can modify dynamically based on users adherence to goal. How to we keep them working toward their health goals.
The Teams
My role, UX Manager
My Team, UI, UX, UX research, Motion Copy
Partner teams, Engineering, Brand, Medical Professionals, Legal, Film Production, Fitness Trainers, Product Management, Industrial Design,
My Work
Created a work out routine that would change based on adherence and AI driven monitoring of customers progress.
Improved the design language and Information Architecture to expand into sleep monitoring, nutrition and mindfulness.
Restructured the working process of the design team giving us the ability to scale up teams.
Improved design review, work hand off and cross functional team communication expanding capacity.
Expanded and reduced headcount.
Results
Our beta testing was positive. User found the new interface easier to navigate. But the project was canceled 6 months prior to launch due to financial constraints.
The Product
DIRECTV signals are sent from a satellite to a rooftop dish. This is connected to a set top box in 17 million homes in North America.
Original Design
Signal loss occurs during various issues. Unfortunately the original error design was a dead end that asked the user to check the connection of the box, wait out a storm or call in. This catch all error was asking users to trouble shoot issues outside of their control. This increased user dissatisfaction and costs the business $7 dollars per call on average.
New Design Weather Outage
In a case of weather conditions we now give the user a clear message of what is happening. Bad weather conditions were confusing in the past as any storm could be hundreds of miles away from the end user. A user would see clear skies at home and call into DIRECTV CARE for help. We give the user CTAs to watch their previous recordings or watch on demand content since these do not rely on a signal from the satellite. I made it clear that their are free options on On Demand so our users don’t feel like they are getting upsold during an outage.
New Design Weather Outage HD to SD
Weather can effect High Definition channels while in some cases the Standard Definition channel are fine. 80% of users wanted to continue watching their contend during a weather outage. We now give the user a CTA to switch over to their show in Standard Definition.
New Design National, DMA, API Outage
During National, DMA, and API outages only a small number of channels are effected. In this new design we give the user a CTA to the Guide to find something else to watch.
New Design Outage Unknown
In the case that all other errors fail and DIRECTV does not know what is causing the error we use the original error design. Leaving the old message for the rarest of incidences was a cost and roadmap decision.
